What Determines Successful On-page SEO?
Different types of SEO work together to help your website rank faster on search engine result pages. On-page SEO is just one of them and, as the name suggests, it refers to SEO that is done on pages on a website. It includes optimisations for different ranking factors affected by things like your content and how you structure it. So, what do you need for successful on-page SEO?
Quality SEO Content
High-quality and helpful content is at the heart of great on-page SEO. This is for two reasons. One, it helps Google and other search engine bots to better understand what your content is about. When you create high-quality content that is targeted and relevant, the odds of your page ranking higher increase.
Second, high-quality content helps people stay on the page longer. Since the content is answering a question that someone has, and is providing the information they are looking for, there is a higher chance of them staying on the page which helps improve your ranking.
Image Optimisations
All images you add to your website should be optimised for content, relevance and size. First, you want the images to support the content on the page or the section they are used in. If the image does not do this, it is less likely to appear on image search pages.
Second, the image should be the correct size in its dimensions as well as its weight. The dimensions are measured in pixels, while the weight is measured in kilobytes or megabytes.
There are lots of tools that will help you ensure the image is the right size so that it is not resized or cropped as the page loads, and that it is light enough. You can resize and compress your images using free or paid software options, but if you are editing, resizing, and compressing high-quality images, you need a machine that can keep up.
Fortunately, the new computers sporting Intel Arc graphics are an affordable option and come with AI-enabled editing, which allows them to handle different image workflows and workloads. You can learn more about Intel® Arc™ Graphics at Lenovo and see how it compares to other graphics options.
In addition to their size, you also need to optimise your images for search terms. This is done by using the right titles when saving and uploading the images as well as adding appropriate and descriptive Alt tags. These optimisations are also important for visitors using screen readers as they are better able to understand your website.
Internal Linking
Internal links help search engine bots navigate your website and its content. When they do this, they find connections between your content, and this improves the chances of more of your pages getting ranked high.
They also help users navigate from one page to the next, improving the amount of time they spend on the website. Search engines see your content as valuable, and you rank higher.
While SEO can be incredibly complicated, getting the basics right when doing on-page SEO improves your chances of success. When you are done with it, you can move on to other types of SEO like off-page and local SEO.
