Local Business SEO
Industry-specific SEO guides for local, service-based businesses.
SEO for Commercial Real Estate: A Practical Guide
SEO for commercial real estate: structuring listings, building area-specific authority, and handling the technical challenges of large property sites.
SEO for Restaurants: A Practical Guide
SEO for restaurants: winning the local pack, using reviews and photography effectively, and capturing occasion-based searches that lead to bookings.
SEO for Dental Practices: A Practical Guide
SEO for dental practices: building the trust signals Google rewards in healthcare searches, treatment pages, and winning the local pack.
SEO for Plumbers: A Practical Guide
SEO for plumbers: how to structure emergency and planned-service pages, win the local pack, and turn urgent searches into booked jobs.
SEO for Roofing Companies: A Practical Guide
A practical guide to SEO for roofing companies — Google Business Profile, location pages, and the content and links that actually generate calls.
Local SEO vs National SEO: Key Differences Explained
Local SEO and national SEO share the same foundation but need very different strategies. Here’s how to tell which one your business actually needs.